National IT Solutions has been recognised for outstanding customer service, winning the 2013 Action Coach Asia Pacific Business Excellence Award for Best Customer Service Results, while also being nominated as a finalist for the Best Service Based Business category.

The Business Excellence Awards were created to recognise the “Best of the Best” in the small-and-medium sized business (SMB) sector. The awards honour the achievements and accomplishments of businesses in industries and categories from around the world.

National IT Solutions impressed the panel with excellent customer service results based on satisfaction surveys achieving a 99.9% near perfect rating from existing clients.

Alex Butera, Managing Director of National IT Solutions said “This Award belongs to our employees who go above and beyond in supporting our clients. It is rewarding to be recognised for providing outstanding customer service, the foundation on which National IT Solutions was established over 10 years ago”.

“Our growth over this time is due to the exceptional service we provide our existing customers who provide 98% of our new clients per year through referrals”.

“I would also like to thank Action Coach for the opportunity to participate in such a valuable awards program and especially our customers for their ongoing loyalty and support”.

The team at Google recently announced the introduction of semantic search capabilities to the search engine monster, which sent rumours flying about the future of SEO.

Semantic search means that Google will now use machine intelligence to interpret the meaning of your query rather than just using keywords in order to find the most pertinent results. Currently when you search, Google gives you results based solely on the text and keywords that you use.

Essentially, Google guesses.

Semantic search is a more intelligent way of producing results as the specific wording of the query won’t matter as much, but rather Google will be able to determine the intent behind it. It will look at the relationship between the words you use, how they work together and produce search results from there.

This isn’t an entirely new concept – Siri uses similar technology, however Google will be the first search engine to implement the technology.

Now, what does this mean for SEO?

Despite SEO’s ever-evolving nature, one thing has and will remain steady – it is driven by keywords, whether they are in your content, URL structure, tagging or links. However with the introduction of semantic search brands will have to consider possible questions and search queries from their consumers, as well as the intent and meaning behind keywords they use, and then create content around that, rather than dropping keywords into the website like landmines.

Intelligent content that answers consumer queries? Seems like a good thing to us.